Head of Organic Growth
Ferryhopper is an equal-opportunity employer that welcomes diversity and is committed to inclusion in the workplace. We do not accept discrimination and harassment of any kind. This policy applies to all employment practices within our company!
Ferryhopper is revolutionizing online ferry booking, aiming to change the way people travel by ferry. We are collaborating with more than 80 major ferry companies across 22 countries, bringing a fresh and seamless ferry booking experience. We always strive to cater to the needs of all travelers and keep improving our services.
If you want to know more about the team, read about Ferryhopper in a nutshell.
Reporting directly to Ferryhopper's CMO, the Head of Organic Growth will drive our ambitious vision for organic growth through search engines. With a hands-on approach to team leadership and cross-departmental collaboration, the successful candidate will oversee and optimize our organic search engine strategies to ensure maximum reach and engagement for all audiences, languages, and target regions.
Strategic Leadership: Create, implement, and oversee organic search engine strategies across all of Ferryhopper's markets, ensuring alignment with company growth objectives.
Team Management: Lead and support the Website Content Team, SEO Analyst, and Localization Team, ensuring cohesive efforts and correct implementation of the strategy for all teams.
Cross-Collaboration: Work closely with the Brand Team, Performance Team (CRM and Paid Digital Marketing), and other relevant departments to ensure synergistic efforts and strategy alignment to optimize our overall acquisition funnel.
Market Analysis: Continuously assess market trends, competitor efforts, and new opportunities within the organic search space across all active markets.
Website Content Strategy: Devise innovative intent-content strategies to maximize website visibility to upper-funnel and lower-funnel queries.
Performance Monitoring: Regularly review and analyze search performance metrics, driving continuous improvements and adaptability.
- Minimum 5 years of experience in search engine organic growth, with a track record of demonstrable success.
- Proven experience in team leadership and cross-functional collaboration.
- Strong analytical skills, with proficiency in tools like Google Analytics, Google Search Console, Ahreffs, Looker Studio, etc.
- Knowledge of current and emerging search engine trends and best practices.
- Familiarity with AI chatbot integrations and their implications for web content.
- Proven experience in intent-oriented content strategy and planning for websites.
- Proficient in English; knowledge of additional languages is a bonus.
What We Value
- A proactive and self-motivated attitude.
- Respect and empathy for colleagues and team members.
- A curiosity to always stay updated with the latest trends and updates in the search engine world.
- Prior knowledge or interest in the travel/tourism sector is a plus.
- ASO knowledge will be considered a plus.
- SEO experience in many different languages of content will be considered a plus.
As a member of the team, you'll get:
- Flexibility in working hours and remote/hybrid mode of working.
- Access to relevant training materials and courses.
- Exposure to a collaborative and vibrant working atmosphere.
- A workspace in our lively Athens office, complete with fresh fruits and veggies.
- Opportunities for future growth.
- Monthly meal vouchers.
- Training budget to spend on training of your choice on a six-month basis.